People think giving their dogs extra treats is a sign of love. Really, it can take 2.5 years off their life.
Pharmabbie educated dog owners on the perils of overfeeding during Responsible Pet Owners month, establishing themselves as thought leaders in the pet health space ahead of their companion animal portfolio launch.
CREATIVE PROCESS:
Our "perritos gorditos" were transformed from my first napkin sketch by Lamano Studios,
beginning with a photoshoot of some very good boys:
Lamano moved from photography into CGI, evolving the doggos from initial comp to final image over many rounds of painstaking love and attention to texture, lighting, and even a little drool:
Even our headline went through an extensive crafting process, elevating it from simple lock up to conceptual art:
And, don't worry - no dogs were overfed in the making of this ad campaign.
