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Women can't get pregnant without having sex. So why won't birth control ads show women pursuing it?​

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Forbidden Fantasies is finally changing that tide, celebrating women's sexual fantasies in all their saucy, silly, and joy-filled glory.

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We put women's desires front and center for the first time, whether the fantasy was an impassioned reunion with a hunky warrior:

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...a lust-filled night in a candle-lit manor:

or an explosive romp in the hay with a small town cowboy:

The entire campaign gave voice to even more fantasies, proving that women's desire is worthy of celebration:

And that giving women what they want works:

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