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Women can't get pregnant without having sex. So why won't birth control ads show women pursuing it?

Forbidden Fantasies is finally changing that tide, celebrating women's sexual fantasies in all their saucy, silly, and joy-filled glory.

We put women's desires front and center for the first time, whether the fantasy was an impassioned reunion with a hunky warrior:

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...a lust-filled night in a candle-lit manor:

or an explosive romp in the hay with a small town cowboy:

The entire campaign gave voice to even more fantasies, proving that women's desire is worthy of celebration:

And that giving women what they want works:

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